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Hi, I'm ThePhat.

I help working professionals turn what they know into a brand people seek out.

Seven years writing content in education. Building my own channels since 2021, while still in a full-time job. Now I teach that exact path.

I started where you are: an office worker writing content at night.

In 2019 I ran content and image strategy for streamers and KOLs at a talent house. Writing scripts that made other people famous, I started to wonder why I wasn’t doing it for myself.

I opened Instagram in mid-2021 and TikTok later that year, still working full-time. As the channels grew, companies began booking me for scripts and video editing. Once that second income was steady, I left my job.

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Brand partnerships, speaking invites, booking a service, or just a question: send an email. I read every one.

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