Story
I’m Thanh Phát, born in 1998 in Quảng Ngãi, Vietnam. I was writing content long before I’d heard the phrase “personal brand”.
The path so far
- 2019
Content and image strategy at a talent house managing streamers, KOLs, influencers and an eSports team. Scripts and captions every day. This is where the idea of building my own brand began.
- Mid-2021
Started Instagram while working full-time.
- Late 2021
Started TikTok. Companies began booking me for scriptwriting and video editing as a second income.
- Asia Strategic Holdings
Senior Content Writer, building content strategy for Wall Street English, Kids&Us and Logiscool.
- Today
Independent full-time: the 1h Brand service, content courses, the CareerMe community, and co-mentoring PLAN B OS. 200,000+ followers across platforms.
What I believe
- Content is a psychological game, not a formula. Understand the reader first, then write.
- You don’t have to quit your job to start. I built my channels on evenings and weekends.
- A personal brand is one option, not the only one. Faceless content can earn too, with a system.
- Consistency, watching trends closely, and jumping in fast: those three took me furthest.